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Programa Los Noc-turnos

During on-site promotions, trained monitors accompany local police. The monitor waits for the police to carry out a breathalyser test with the driver. If the driver has an alcohol level of 0.0, the monitor rewards them (for example with a €20 fuel voucher. All awards must be claimed on the Spanish responsible drinking website so that the scheme can interact with the target group in a more personalised way.

Monitors also give the driver's friends in the car information about responsible drinking.

Our main goals are:

  • to raise awareness of the dangers of drink-driving among young drivers;
  • to implement the designated driver concept as normal behaviour;
  • to raise awareness of responsible alcohol consumption among young drivers.