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Pedestrian crossing safety campaign “Stop! Look! Make sure!”

The country-wide road safety campaign "Stop! Look! Make sure!" is dedicated to children’s safety on pedestrian crossings. Children from 10 to 13 years old attending 75 secondary schools all over the country are taking part in this event. The aim of this campaign is to draw children’s attention to traffic risks on pedestrian crossings and remind them of the main rules of how to reduce those risks.
Road accident statistics in Estonia show that school children aged from 7 to 12 incur a higher risk of being involved in an accident as a pedestrian. The highest number of injured pedestrians per capita is among 10- to 12-year-old secondary school children.
In 2016, 3 pedestrians per 10 000 inhabitants were injured on average; regarding the 10 to 12 year-old age group, there were 3.5 injured pedestrians per 10 000 inhabitants. Moreover, the number of accidents involving children in that age group usually increases from September to November and from March to April.
Furthermore, during this campaign, children, together with teachers, will mark the message "Stop! Look! Make sure!" on pavements approaching pedestrian crossings. This is the continuation of a project that was also launched last year.