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On 17 September FIA Region I will commemorate European Mobility Week with the launch of its latest campaign, #ParkYourPhone.
Campaign materials, a polaroid photo booth and the campaign animation will be available from 10:00 to 17:00 next to the Touring Club Belgium stand at Rue de la Loi 44, 1040 Brussels. In addition to the launch of the #ParkYourPhone campaign, Touring Club Belgium will be offering bicycle check-ups and free personalised reflective vests and a number of other giveaways.
The campaign is aimed at the increasing number of distracted road users that use mobile phones as they navigate through traffic. To combat this alarming trend, FIA Region I and Touring Club Belgium are launching the campaign #ParkYourPhone, with the message to stay focused on the road. It will target drivers, pedestrians and cyclists. The goal of the campaign is to raise more awareness about distraction, show the dangers of being distracted and decrease the number of distracted road users. In addition to the European launch in Belgium, over 20 countries throughout Europe are supporting this campaign and will be launching it throughout the autumn of 2017.