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Road users are increasingly distracted by mobile phones as they navigate through traffic on a daily basis. To combat this alarming trend, FIA Region I and our member clubs are launching the campaign #ParkYourPhone, with the message to stay focussed on the road. It will target drivers, pedestrians and cyclists.

The goal of the campaign is to raise more awareness of distraction, show the dangers of being distracted and decrease the number of distracted road users. Over 20 countries throughout Europe are supporting this campaign, which we will take place throughout the autumn of 2017.