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European Training Quality Label – towards higher quality standards for post-licence training for motorcycle riders in Europe

The motorcycle industry considers that lifelong high quality safety oriented training is key to improve the safety performance of PTW riders. Post-licence training is recommended for all riders, particularly those who are upgrading to a more powerful vehicle or returning to riding after an extended period of time.

Nowadays the quality of the thousands of different voluntary post-licence training schemes across the EU is heterogeneous. And given their number, it is difficult for riders to identify the best options and make informed decisions.

The Association of the European motorcycle industry (ACEM) has joined forces with the German Road Safety Council (DVR) to promote high-quality post-licence training schemes through European Training Quality Label across the European Union.

The European Training Quality Label will be officially launched on 7 September 2016 at the ACEM Annual Conference when the first labeled programmes will be presented.

The European Training Quality Label guarantees that the main objective of the course offered is the improvement of road safety by increasing riders’ safety awareness, as well as by enhancing their hazard perception skills. The Label provides customers with an easily-recognized symbol and thus helps potential training participants to find a high-quality post-licence training.

The European Training Quality Label ensures that the trainers are sufficiently qualified and are obliged to take part in regular further trainings; even more it ensures that the supplier of the training has his training offer reviewed on a regular basis. The Label offers important guidance for potential supporters of road safety work (policy-makers, insurers, decision-makers - in many cases, insurance companies provide funding for employees to receive riding training in order to prevent accidents on the way to or from work.

How does the European Training Quality Label work in practice?
This voluntary certification procedure is open to a wide range of organisations based in Europe and willing to submit their training programmes for evaluation (e.g. riding training schools, manufacturers, public bodies).

It is important to stress that the European Training Quality Label is awarded to the programme, not the individual or institution offering the training. In order to be awarded with the European Training Quality Label, training programmes undergo individual scrutiny. The quality criteria refer to training content, training methodology, trainer qualification and quality assurance of the entire programme. The analysis and evaluation visits of the post-licence training programme is carried out in an open and transparent manner by independent experts. This allows to ensure that the training is delivered in a fully-fledged manner. Annual on-the-spot inspections are carried out by DVR in order to ensure that the training programme continues to be delivered to a high standard. The costs of examining the training courses must be covered by the training provider. Cost estimates are provided on request.

In the medium and long-term the European Training Quality Label, as well as other similar quality labels, some of which are currently being developed, could increase the visibility of the best training programmes available, paving the way towards higher quality standards for training in Europe.

The motorcycle industry is committed to continuously improving road safety for motorcyclists and other road users.
ACEM manufacturers have achieved high safety levels for their products, and continue to develop new technologies to facilitate the integration of powered two- and three-wheelers into the transport system.
ACEM members have a long road safety track record, based on innovation. However, this is only one part of the integrated approach that is required to responsibly address the issue of road safety. A genuine integrated approach to road safety should include not only vehicle technology but also human behaviour and infrastructure.
The integrated and multistakeholder approach is truly reflected in the renewed ACEM safety strategy “The safe ride to the future” introduced in 2014.
The European Training Quality Label is one of the main pillars of the PTW industry safety strategy aiming at improving road safety levels and further reaping the considerable benefits that motorcycling brings to society.